The Rise and Fall of SRX: Navigating Unforeseen Market Forces

The Rise and Fall of SRX: Navigating Unforeseen Market Forces

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SRX halts operations due to "market factors"

The SRX (Superstar Racing Experience) series, co-founded by Tony Stewart, was originally scheduled to start its fourth season in the summer of 2024. The series had a successful inaugural season in 2021, with Stewart winning the championship, followed by Marco Andretti and Ryan Newman in subsequent years. SRX had a broadcast partnership with ESPN for the 2023 season. However, on Thursday, SRX officially announced the postponement of the upcoming season due to market factors that proved too difficult to overcome. They expressed disappointment and gratitude to their fans, partners, drivers, and tracks, and stated that they are actively exploring strategic options for the series’ long-term potential. The six-race season was set to begin on July 11th at Stafford Speedway, with races already announced at Thunder Road Speedbowl, Slinger Speedway, Berlin Raceway, Cedar Lake Speedway, but the season finale had not yet been assigned a host track. Ray Evernham, another co-founder of SRX, recently acquired the historic IROC brand alongside Rob Kauffman.

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